SAM 1 Vendor 0

SAM 1 Vendor 0

Florence Court · October 9th 2020

Although the need to have a strong defence seems to have escaped most Premier League teams this season, you cannot let it escape your business plans for 2021. As panic begins to set in with regards to software vendor audit activity in 2021, now is the time to begin to think about your defence.

How well positioned are you to resist a request for audit? How well do you know your estate? and do you trust your data? All of these can be quite overwhelming questions and we’d completely understand if you found the whole idea of an audit too terrifying and choose to stop reading now…

For those of you who chose to continue reading you’ll be pleased to know that Gartner have been speaking a lot about SAM Managed Services and how critical they will be to businesses. Now we’ve never been the biggest believers in Gartner but if we use the old adage that “Even a stopped clock tells the right time twice a day” then maybe even Gartner are on the money this time.

Sometimes you have to accept in business, as you often do in life, that you can’t do it all on your own. You have a team who are great at supporting your critical systems to ensure revenues are maximised…but as great as they are they haven’t been able to spend a huge amount of time keeping up to date with the latest intricacies of software licensing…and that’s just what the software vendors are hoping is the case.

Just the day to day management of software requests can be demanding enough on a business, add in remote working and it can become incredibly demanding to keep a track on every product and every license that has been deployed. But isn’t the cloud the answer to compliance? Gartner believe that “over 30% of the growing expenditure on software and cloud services will be unused.” so even if you think the cloud will protect you from an audit it won’t stop your software costs from spiralling.

A fully managed SAM service might not be what you need today but allowing 3rd party SMEs to help you with your softwarelicensing and help you reduce your expenditure is certainly a great way to build a robust defence in 2021. If you would like to learn more about how you could benefit from Software Asset Management and our licensing expertise then get in touch at


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