It was certainly the case a few years ago, if you listened to the marketeers, that the best possible solution to any enterprise size SAM dilemma was to build an in-house SAM function. The message was loud and the message was clear “if you want SAM done properly, do it yourself”. But was that really…
Read more...2018 was a funny old year for umpteen reasons, least of all for the fact that Britain seems to be lurching towards a Brexit shaped cliff’s edge, with many of us Brits have no real idea what’s going to happen. It’s a strange scenario and a bit like being audited by a major consultancy firm….
Read more...Why do customers expect to be interrogated or ignored by consultants? Why do they expect that the people they are paying are going to come in and not listen to them? Because almost all of the *old guard of consultancies behave like this. They come in wanting to show the customer who knows most, who…
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