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There seems to be a number of articles talking about SAM not being ‘Sexy’ enough to get the attention of C-Suite executives? If momentarily you can put aside the need to cringe at anyone who uses the word ‘sexy’ to describe SAM and focus on why you’re not getting any attention from the C-suite…then the…

What a great thought-piece over on BBC about Mr-T’s new found love of Curling! Had us thinking how long will it be before Mr-T tweets about a SAM company saving a large public organisation millions of pounds? I can imagine the tweet saying;  “Here I am, pumped up, flicking through the Financial Times and who’d…